New businesses that want to start a Singapore company and doing business in Singapore can now look to Action Community for Entrepreneurship (ACE). ACE has brought together 40 merchant partners to help Singapore start-up companies gain access to resources for starting out. The ACE Starter Kit is an online package of exclusive deals and special rates on items that entrepreneurs who are starting out will find useful. ACE Chairman Mr Teo Ser Luck, who is also Minister of State for Trade & Industry, announced this at the Start-up Conference organised by DP Information Group.

Mr Teo said, “For new Singapore start-up companies, the first year is the toughest and start-ups would need all the help they can get, to find their feet and get the business up and running. The ACE Starter Kit will make it easier for start-ups to access essential resources during this critical period.”


With the help of ACE Starter Kit, new start-ups can accelerate their business plans and success, while doing away with the mundane stuffs that do not bring in profit. With pertinent information and step-by-step methods on getting started soon, new Singapore start-up companies will find that this is an investment that is value for money in itself.

About Action Community for Entrepreneurship
The Action Community for Entrepreneurship (ACE) is a public-private sector collaboration which aims to create a more entrepreneurial Singapore. ACE works with partners to promote a pro-enterprise environment; foster an entrepreneurial culture and mindset; and facilitate networking and learning among entrepreneurs.


Following a recommendation by the Economic Review Committee, ACE was formed on 26 May 2003 as a national movement to foster a pro-enterprise environment in Singapore, where innovation and entrepreneurship can be translated into wealth creation to strengthen Singapore’s economic competitiveness.

For a start, merchants such as OCBC, JobsCentral, Canon, Google, Microsoft and Amazon have come on board with products and services ranging from workspace, web hosting, job recruitment ads, book-keeping and legal advice, as well as design services at attractive discounts. The Starter Kit will be available through the ACE website at All items are valid for one year from the point of sign-up.

JobsCentral, itself a local start-up, is offering every start-up two credits worth $300 to post premium jobs on the online job portal. “Coming from a start-up with an organic growth background, we understand from personal experience the challenges and struggles of trying to build and grow a business with limited resources. We are pleased to lend support to the ACE Starter Kit and give back to the start-up community. It is hoped that more successful Singapore start-up companies will succeed not just in Singapore, but globally too.
ACE Start-ups scheme through the appointment of 12 grant partners will evaluate applications and incubate start-ups, as well as setting up an ACE Overseas Chapter in Beijing to provide local start-ups with a launch pad into the overseas market.

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